Flyer & poster

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Each flyer has a different message with a different target audience. The right visual hook draws people in to look more closely and a clear hierarchy of text allows the message to be read at a glance.

 

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Website design

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I design websites using WordPress, which allows the client to update their pages with no input from professionals. These websites are suitable for small businesses or sole traders needing a presence on the internet.

I can also help you with choice of content and what you would like to say.

 

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Educational material

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Working for an educational publisher, my focus was on designing material (books, puzzles, games and props) for teaching maths in nursery and primary schools.

The emphasis is on clarity. A teacher's time is precious and knowing that this is the right exercise for the lesson is key. Clearly signposted variations for children who are struggling and for those who are way ahead make these books lifesavers.

 

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Book design & layout

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Books are the stuff of life!

As with flyers, books are subjective. The choice of font sets the tone and the addition of images can bring a page to life. It is important to allow enough space for the text to breath to avoid a clautrophobic reading experience.

 

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Logo & visual identity

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Your logo is the visual identity of your business.

It needs to give a clear idea of who you are and what you do – at a glance.

The choice of font and of colours, arranged with or without an image, are the foundations that will turn your business into a unique brand.

 

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Magazine design & layout

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Magazines – whether bought at the newsagent or received from elsewhere – beg you to relax and find out about the world.

Less effort than a book, their pages are resplendent with images, captions, boxes pull quotes, headers, sub headers – a dazzling array of eye candy to keep you interested. You can read as much or as little as you want and still get the impression of having learnt something.

 

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